Writing a clear and persuasive business book, self-help guide, or memoir isn’t easy if you’ve never done it before – or even if you have. That’s why, in these ‘book writing’ posts, I demystify the art of writing in an engaging way. You’ll learn how to win over your readers by using clever techniques and strategies, so they understand your ideas and are motivated to take them on board. In the process you’ll be challenged to re-visit things you thought you knew, because the last time you wrote anything longer than a blog post might have been at school or college; your aims when writing a book are very different. Writing so you keep your readers turning the pages is a skill, but it’s one you can learn with my help. Discover more by reading my posts on business book writing.

reading book by the fire

The top 2019 business books to read this Christmas

As 2019 draws to a close, it's a wonderful time of the year to pick out the best and brightest business books, self-help guides, and thought-leading titles of the past 12 months. Why? Because while you're curled up in front of the fire sipping…
reading book by the fire

8 business books from 2019 to read this Christmas

As 2019 draws to a close, it's a wonderful time of the year to pick out the best and brightest business books, self-help guides, and thought-leading titles of the past 12 months. Why? Because while you're curled up in front of the fire sipping…
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The fail-proof guide to editing your business book

When I had a haircut recently I asked the hairdresser what could be done to make my fine hair look thicker, and she advised slicing some layers into it. I was surprised - surely that would mean less hair, not more? But she was right. Chopping…

How to charm your readers so they hang off your every word

I once heard a high-level diplomat describe diplomacy as ‘the art of letting other people have your way.’ The same can be said of persuasion, and if you’re a speaker, coach, or thought leader whose work revolves around helping people…

Why managing your time won’t help you write your business book

  Why does writing a business book have to take up so much time? There you are, sat at your laptop pounding away at the keys for hours, and you're still on Chapter One. You've already dragged yourself out of bed at 5.30am twice,…

How to write your business book in the wrong order

When you're embarking on the task of writing a book to highlight your expertise, it's more than likely that you've already created part of it. You may have notes, research, blog posts, and even a draft chapter or two. Your musings…
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How to use quotes in your book and stay within the law

So near and yet so far. You've written your book and your manuscript is in your hot little hands. It's been researched, it's been edited, and it’s looking pretty darn good. Congratulations - you’ve achieved what few other people…
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3 business book lessons from a professional writer

Have you ever done a job at home that you could have paid someone else to do? Painted your kitchen, installed a ceiling light, created a garden? Did you find yourself thinking, 'I wonder if people who do this for a living find it this…
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The business book author’s secret weapon

You've spent the last few months painstakingly writing your business book, and it's coming together nicely. The editing is almost done. The end is in sight! But there's something nagging at you. What will people really think about…
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How to write business stories that sizzle

  Once upon a time there lived a business book author who'd just completed their book. Which was great. But when they read it back they had to admit it lacked a certain something. It was full of useful information, but was . .…

What to do when your business book is a hot mess

You've written Chapter One of your business book. A few thousand words on the page - that's no mean feat. Until you read them through the next day, that is. Those paragraphs that made sense when you typed them in a flurry now look…
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7 ways to write about technical stuff without boring the pants off people

You're an entrepreneur in a technical field. Or maybe you're a scientist. Or how about an engineer? If your work is what most people would call 'technical' - in other words, it's difficult for the average Joe to understand - writing a…